Marketing

1. Market research and development, e.g. for the purpose of identifying and opening new markets for Kenyan agricultural products;
2. Development of marketing and distribution strategies to support entry of Kenyan products into new markets;
3. Development and enforcement of quality and standard systems necessary for access into new markets;
4. Support for branding initiatives that enhance the value of Kenyan agricultural products;
5. Support for design and product development initiatives, which increase the value of Kenyan manufactured products.